Short Answer
You should not avoid use of the term real numbers. This is a term-of-art in mathematics, and it is important for students to learn the correct jargon. However, this technical term should be introduced as such—emphasize that "real" in mathematics does not mean the same thing that "real" means in everyday vernacular English.
Long Answer
The answer provided by Dave L Renfro is quite excellent. I would, however, like to approach things from a slightly different point of view.
First off, you should absolutely refer to the set of real numbers as the set of real numbers. I think that hiding this language, or trying to get around it, has the potential to lead to great confusion down the road. As Dr.(?) Renfro points out, simply using the word "number" is ambiguous, and "an element of the continuous number line" is clunky. Moreover, students will encounter the proper names of various sets of numbers in the future, so it seems wise to introduce the correct terminology early on.
That being said, I entirely understand the concern—I cannot count the number of times that I have had a student in a college algebra or precalculus class tell me that $\sqrt{-1}$ doesn't exist because "it is imaginary." The terms "real" and "imaginary" are, I think, poor terms which reflect the biases of Enlightenment natural philosophers (i.e. proto-mathematicians). However, for better or worse, we are stuck with these terms-of-art for the long run.
So... what can we do about it?
My strategy is to emphasize (early and often) that the words "real" and "imaginary" are used in mathematics to refer to specific sets of numbers, and that the use of these words is technical, and is different from the way that these words are used in vernacular English. Often, I try to make this point via a spiel such as the following (this usually chews up most of a 50 minute lecture, as there are examples at every step of the process, plus time for back-and-forth with the students):
I am a strict 5-ist. I do not believe that there is any actual number larger than $5$—in fact, there are only five numbers which actually exist: $1,2,3,4,5$. Every other number is a fiction created by people. And I think that $4$ and $5$ are a little suspicious—I believe that they exist, but only just barely.
Don't believe me?
Try this: have a friend pick out some number of essentially indistinguishable objects (pennies, marbles, popsicle sticks, etc). Then have this friend arrange these objects in no particular manner—in fact, have them just drop them from a short height so that they fall at random. Close your eyes while your friend does this, then, once they have arranged the objects, open your eyes and determine how many objects there are as fast as you can. If there are $3$ or fewer objects, you will likely be able to determine the number almost instantaneously. If there are $7$ or more objects, you will likely have to count them—at the very least, it will likely take you significantly longer to determine the number. Studies with functional MRI have shown that $5$ is about the upper limit for the number of objects that the vast majority of human beings can instantaneously recognize, regardless of how they are arranged.
Therefore, any "whole number" bigger than $5$ is obviously fiction.
Unfortunately, mathematics would be pretty boring and useless if we couldn't use numbers larger than $5$, so we have to start inventing some new numbers. One of the nice properties of the numbers $1$ through $4$ is that we can always "add one more" and get a bigger number.
So what do we get when we "add one" to $5$?
The utterly fictional number $6$!
And what if we "add one" to that?
We get $7$, which is also a pretend number.
And so on.
By this process, we get a whole infinite set of pretend numbers which, out of some kind of sadism, we call the natural numbers. I don't see anything "natural" about these numbers, but here we are. These are the counting numbers. These numbers can be used to count objects, and can be added (to, for example, count the number of objects in two different groups, then lump them together) or multiplied (to, for example, combine several identical groups of objects). Indeed, for a very long time, these numbers were sufficient to do most of the things that humans needed to do. Of course, people invented these numbers, and they are completely imaginary, but that doesn't prevent them from being useful.
On the other hand, these so-called "natural" numbers don't let us handle debts very well. For example, if you have a sheep that you want to sell me for $10$ chickens, but I only have $7$ chickens, you might give me the sheep anyway, but expect me to give you $3$ more chickens in the future. So, how many chickens do I have after this interaction? Clearly, I have no chickens, but I still owe you $3$ chickens. I have a $3$-chicken debt! The natural numbers are no good for describing this situation, so we have to invent a new set of numbers, called the integers.
The integers consist of all of the natural numbers, plus "negative" natural numbers, as well as a special number called "zero". These "negative numbers" and "zero" are completely fictional, and the product of fevered human imaginations, but they are tremendously useful, so I guess we're stuck with them.
Of course, there are still things that you can't do with integers. For example, if I split a pie evenly among six friends, how many pies does each friend get? They clearly get more than $0$ pies each, but fewer than $1$ pie each. But there are no integers between $0$ and $1$, so the integers don't cut the mustard.
Enter the rational numbers. A rational number is the ratio of two integers. The are called "rational" because they are thought of as ratios—this has nothing to do with their being "based on or in accordance with reason or logic". Indeed, they are completely unreasonable and fictitious, but they serve a useful role, so I suppose we should keep them.
For most practical purposes, the rational numbers are actually good enough. Calculators and other computers really only deal with certain rational numbers, and nearly every computation that you will ever do in your life is going to be done using rational numbers. However, mathematicians are often interested in constructing more powerful tools and techniques for describing the world. This often requires the use of more esoteric kinds of numbers, such as "algebraic numbers" (you need these if you want to give meaning to $\sqrt{2}$), and "computable numbers" (these things are quite esoteric).
In order to do calculus, we require a continuum of numbers. What this actually means is somewhat technical, but it leads to the introduction of the so-called real numbers. The "real" numbers include all of the rationals (which include the integers (which include the naturals))), the algebraic numbers, the computable numbers, and a bunch of "filler" which is really hard to describe. Of course, the "real" numbers are not at all real. Again, they are a human invention, and are just as "real" (or "unreal") as the integers. They are a very useful fiction.
Finally, it should be noted that the "real" numbers are often (and incorrectly, in my opinion) contrasted with the imaginary numbers. "Imaginary" numbers are just as real as the "real" numbers (or, again, just as fictitious), but are called "imaginary" for historical reasons. In some sense, we invented the integers so that we could subtract, and we invented the rationals so that we could divide. Similarly, we invented the imaginary numbers (or, really, the complex numbers) so that we could take roots (specifically, roots of negative numbers).
The moral of the story is that the terms "real" and "imaginary" are technical terms in mathematics. Both the "real numbers" and the "imaginary numbers" are a set of numbers which are defined via technical mathematical construction. These are equally "valid" types of numbers, and each kind of number is just as real or imaginary as the rest.
I'll note that this approach to numbers is far from Platonic (and I know that there are a lot of Platonists out there pulling their hair out in my direction right now). If you are uncomfortable with a non-Platonist point of view, you might want to consider a different spiel. ;)
A more relevant reference for this discussion might be the book Where Mathematics Comes From by Lakoff and Nuñez. There are fair criticisms of this text, but the early chapters and discussions of how the brain understands quantity are interesting.
Finally, I do tend to test these concepts. For example, I often give exam questions of the form "True / False; justify your answer". One such question is
The square root of negative one (that is, $\sqrt{-1}$) does not exist.
My intended answer is something like "False: $-1$ does not have a square root in the real numbers, but it does have a square root in the complex numbers", though I have given credit to students who say that it is true (e.g. "True: the square root of negative one is complex number, and the complex numbers don't really exist.").
Another pair of T/F questions which test a related concept:
The equation $x^2 + 4 = 0$ has no solutions.
vs
The equation $x^2 + 4 = 0$ has no real solutions.
The expected answer to the first question is something like "False: the equation has complex solutions," while the expected answer to the second is something like "True: there is no real number $x$ such that $x^2 = -4$."