Can we grant that the students think roots of unity are worthwhile? If so, point out that one of the ways to understand roots of polynomials (like roots of $x^n-1$) is to understand the lowest degree polynomial with those roots. The $n$ roots of unity do not all behave in the same way algebraically, but the primitive $n$th roots of unity (in $\mathbf C$) do. That is what irreducibility of the cyclotomic polynomials tells us.
Here are two applications of these polynomials.
They have a role in an elementary proof that for each $n>1$ there are infinitely many primes $p$ such that $p\equiv 1 \bmod n$ (Euclid's proof that there are infinitely many primes uses the 2nd cyclotomic polynomial.)
They have a role in Witt's proof of Wedderburn's theorem that all finite division rings are commutative.
The cyclotomic polynomials are a nice example of a pattern that lasts a long time but eventually stops: the first 100 of them have coefficients in {0,1,-1}, but farther out this is not true (first instance is the 105th cyclotomic polynomial).