This semester I'm teaching introductory linear algebra for engineering students, and I don't think I'm doing a good job explaining why these topics are important; specifically, everything having to do with linear transformations. I'm a physicist (physics student, really), and so when thinking about linear algebra the first thing that comes to mind is eigenvectors, which are not covered in this course.
This week I have to teach some of the most abstract stuff yet: Kernels of linear transformations, images and preimages (and showing that they are subspaces of $\mathbb{R}^n$), defining a linear transformation by its action on a basis, the rank-nullity theorem, composing linear transformations, etc. Personally I love this subject, because I think that once you really understand it, everything fits together in the most beautiful way and all the connections between the theorems seem obvious; sadly, this isn't very useful for my students who are still getting used to multiplying matrices.
What are some examples I can give to show why this stuff is useful in engineering? I'm particularly interested in the subjects I mentioned above. Please note that not teaching them is not an option: It's not up to me to decide what is covered and what isn't, and I don't write the exams.